When Aflac tasked us with increasing awareness around One Day Pay℠, my team and I sold through a Facebook-native 360° video to announce the concept of the Aflac Super Duck. After a humorous bout of learning how the live duck training industry works, we trucked ahead with the goal of being the first comic book-inspired Facebook 360° video.
This concept was born in partnership with Facebook's brand new 360° advertising product and it leveraged the functionalities of Facebook, Twitter, and Instagram to drive awareness through micro-content.
To view the video in it's native format, click here!
Role Senior Copywriter, concept and execution
Date March 2016
Type 360° video campaign, social micro-content
Team Chris Logsdon (Associate Creative Director), Jess Friedowitz (Art Director, Partner)