As part of Dove Men+Care's 2016 marketing efforts, we sold in the Complete Underarm Care campaign. This campaign was born out of the fact that nearly 70% of men have changed or considered changing their antiperspirant/deodorant because they’ve experienced underarm irritation, yet they rarely talk about this problem or receive advice on how to fix this.
As the brand that knows underarms better than anyone, Dove Men+Care's Complete Underarm Care campaign offered awareness and advice to start this necessary conversation. This came to life as an influencer partnership on Medium, letting the experts do the talking. I was brought on to help interview our fashion and grooming expert, Eric Rutherford, and to compose his interview into a digestible article.
Read the full article here!