Omaze approached us mid-campaign to increase awareness and donations for their Star Wars: Force for Change campaign, which was raising money for Unicef Innovation Labs in return for a chance to win a role on Star Wars Episode VII. Because this was a timely ask, we immediately turned around creative concepts for a small Facebook page post link ad campaign. Leveraging Facebook’s dark posting and targeting capabilities, we distributed 5 pieces of content that drove consumers to Omaze.com based on their particular interest areas within the Star Wars and nonprofit realms.
The results? Over 3.2 million impressions and campaign donations came in at 4x the invested paid media budget. AND an endless amount of Star Wars puns.
Date June 2014
Type Niche-targeted micro-content
Team Lauren Fahey (Associate Creative Director)