Since 2015, my relationship with The Outbound Collective has seen a lot. Originally brought on as an Explorer, I was responsible for writing up adventure guides, encouraging others to get outdoors, and getting vocal about outdoor-related topics. I led the charge in photographing adventures and documenting trail information in the Eastern Tennessee and Los Angeles regions, both places I called home for some time.
In the summer of 2017, I was brought onto The Outbound Collective team to help lead social media strategy, manage the social accounts, advise paid media strategy, and pitch new industry opportunities for the growing business. Additionally, I launched the social pages for the company's event series, Pursuit, and helped plant the seeds for social marketing there.
Samples of Shared Stories