RYTHM

What we did

SOCIAL STRATEGY  & CONTENT CREATION 

Client

ARCTIC ZERO

My ROLE

COPYWRITING & STRATEGY

ARCTIC ZERO

The Task

Arctic Zero was a brand that had done everything right in creating its feel-good frozen desserts. But they came across one problem - how to market this product in a frozen aisle flooded with all-natural, reduced-fat, low-cal, gluten-free, no-dairy, vegan options. Enter our multi-tool pitch team, who brainstormed multiple routes into increasing word of mouth for an existing first-to-market, multi-target product, all while competitors were rapidly gaining awareness. The end results included lots of quirky videos and eye-catching graphics that lived across Facebook, Instagram, and Youtube. Oh, and that won Arctic Zero the prized shelf in Target stores, a 93% increase in ad recall, a 75% increase in brand favorability, a 65% increase in purchase consideration, and a Telly Award.
01

Consumer Research

Our move: hyper-targeted social content that leaned into where the competitors weren't, speaking to the brand's newly discovered consumer personas - The Struggler, The Balancer, and The Fitness Fanatic.
02

Brand Manifesto

To kick off the campaign, we wove together an inspiring call to the Arctic Zero consumers.
03

Copywriting

We crafted quirky videos and eye-catching graphics to be strategically amplified across Facebook, Instagram, and Youtube in Arctic Zero's key markets.
04

Design

Our design team leaned on the bold Arctic Zero colors, the playfulness of the product, and the simplicity of the ingredients to bring the visuals to life.
Explore

The Nitty Gritty

The Anthem Video |

What started as a creative exercise to get into the Arctic Zero mindset quickly became a manifesto the brand jumped behind. As a copywriter, there aren’t many better things that a client latching onto your crafted words. Well, unless those words get turned into an anthem video to re-introduce the brand and their mission to the world.

The Social Content |

Let’s make mouths water with a message that our audience will eat right up. Serial quote cards showed what our pints of made of - whey different ingredients that empower anyone with a sweet tooth to polish off a pint with zero guilt.

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