RYTHM

What we did

SOCIAL STRATEGY  & CONTENT CREATION 

Client

Starbucks

My ROLE

COPYWRITING & STRATEGY

STARBUCKS DOUBLESHOT

The Task

Life hack: Work with a coffee brand and never go tired again. Well, that was just one of the many perks of rebranding and relaunching Starbucks Doubleshot on social media, following an extended dormant phase. When taking on the Doubleshot brand, my team wanted to ensure their social persona and style would give them a strong foundation to create relevant and unique content for years to come. So we did an exploration of who the ultimate and current Doubleshot consumer was - then we made sure to fist bump them across social channels.
01

Consumer Exploration

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02

Content Strategy

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03

Copywriting

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04

Design

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Explore

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