RYTHM

What we did

SOCIAL STRATEGY  & CONTENT CREATION 

Client

Toyota

My ROLE

COPYWRITING & STRATEGY

TOYOTA 86

The Task

In 2017 Toyota decided to bring a long-time legend back to the brand. The Toyota 86 (which had been living under Scion) was revamped and ready for gearheads to embrace her. VaynerMedia released a series of online videos announcing it's return. I had the opportunity to remix that content into bite-sized fanboy car porn.
01

Social strategy

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02

Photoshoot

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03

Graphic design

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04

Social media

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Explore

Strategic Car Porn

Using consumer insights about our target, we tailor made rounds of refreshed content that leaned into the aspects of the car our fans were responding well to.

GIF Content

We created easily digestible GIFs that toted both the car's prowess and its beauty.

Facebook Carousel Units

We leveraged different ad units on our platforms to tell stories.

Snapchat Ads

We cut up some badass snippets for Snapchat ads as well. They're the ones that come on while you're trying to watch your friends' stories, so they had to be quick and catchy.

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